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To truly enhance your website's presence in search engine results, a extensive SEO audit is critical . This isn't just about checking a few terms; it's about a full assessment encompassing both the technical foundations and the quality of your copy. The technical portion involves scrutinizing your site's design, accessibility by search engines, site loading time, responsiveness , and safety —including confirming your SSL certificate. Subsequently, the content evaluation centers on judging comprehensibility, keyword usage, within-site linking, repeated content issues, and the overall merit of your articles to both users and search engines. A major portion might also include analyzing backlinks for credibility . Ultimately, this dual approach reveals areas for optimization , leading to better unpaid search results and increased website engagement.